GTM Playbook

Most founders try to build outbound the same way they landed their first ten customers. They send a few emails, ping some people on LinkedIn, and hope volume turns into meetings. That works until it does not, and then pipeline goes quiet and nobody can say why. A real outbound engine is a system, not a burst of activity. Here is how to build one that produces meetings on a schedule. Start with a painfully specific ICP Everything downstream depends on who you target. Before yo