How a Brazilian SaaS company landed its first U.S. deal in six weeks
6 weeks
To first U.S. deal
$0
Local headcount
1
U.S. market launched
Industry
B2B SaaS
Region
United States
Services
U.S. market entry, Outsourced SDRs, Appointment setting
Engagement
Ongoing, 6 months
The challenge
The B2B SaaS company had established its business in Brazil and was ready to pursue growth in the U.S., but entering a new market required more than simply translating its existing outbound approach.
The team needed to identify the right U.S. accounts, adapt its messaging to a new market, and create qualified sales conversations without hiring a local team before knowing whether the market would gain traction.
What we did
We built and managed a U.S. outbound motion from the ground up, giving the team a way to test the market, reach the right prospects, and generate opportunities without adding local headcount.
- ● Defined the U.S. ICP and built targeted prospect listsy
● Adapted messaging for U.S. buyers and market expectations
● Managed prospecting, qualification, and meeting booking
● Continuously optimized the motion based on response and meeting quality
We wanted to test the U.S. market without committing to a local team. The speed of the launch and the first deal gave us the validation we needed to keep going.
Sofia Almeida, Head of Growth
The results
The U.S. motion generated traction quickly, giving the client a path into the market without the cost or commitment of building a local sales operation first.
- ● First U.S. deal closed within six weeks
● Entered the U.S. with $0 local headcount
● Established a repeatable outbound motion for the U.S. market