how a U.S. SaaS platform turned cold outbound into 42 meetings a month
42+
Meetings / month
3.1x
Pipeline ROI
14 days
To first campaign
Industry
B2B software
Region
United States
Services
Outsourced SDRs, Appointment setting
Engagement
Ongoing, 9 months
The challenge
The B2B software company had built a differentiated solution for the next wave of commerce, but reaching the right merchants at scale was the challenge. With a new category to explain and a focused team, they needed more than generic outbound. They needed a repeatable way to identify the right accounts, open relevant conversations, and turn those conversations into pipeline.
They had tried building outbound in house, but ramp was slow and the pipeline stayed unpredictable. They needed qualified meetings on the calendar without pulling closers off deals.
What we did
We deployed a dedicated pod and stood up multichannel outbound within two weeks. The focus was quality of meeting, not raw activity.
- ● Built ICP-matched, verified target lists refreshed weekly
● Launched sequenced outreach across LinkedIn, email, and calls
● Set up deliverability infrastructure to protect inbox placement
● Qualified every meeting for fit and intent before booking
They booked meetings we had been chasing for a year, and our closers finally got to just close.
Maria Reyes, VP Sales
The results
Within the first quarter, the client had a predictable flow of qualified meetings and a clear view of pipeline for the first time.
- ● 42 qualified meetings per month at steady state
● 3.1x return on the program cost within two quarters
● Closers back to full time on active deals