How a developer tools company went from GTM plan to live motion in three weeks
3 weeks
To live motion
EN + ES
Two markets
1
GTM motion launched
Industry
Developer tools
Region
United States + Latin America
Services
GTM strategy, Outbound SDRs, Market launch
Engagement
Ongoing, 12 months
The challenge
The developer tools company had a developer-focused product with an opportunity to reach new customers across the U.S. and Latin America, but the path from strategy to execution was not yet defined.
The team needed to clarify who to target, how to position the product with different audiences, and how to turn the GTM strategy into an active outbound motion. They needed to move quickly without spending months building the process internally.
What we did
We translated the GTM strategy into a live outbound motion, building the targeting, messaging, and execution framework needed to begin testing the market.
- ● Defined ICPs and priority buyer profiles
● Built targeted prospect lists across the U.S. and Latin America
● Developed English and Spanish messaging for each market
● Launched multichannel outbound across LinkedIn, email, and calls
We went from having a GTM strategy on paper to having real conversations with prospects in just a few weeks.
Rachel Morgan, Head of Marketing
The results
The GTM plan moved into execution within three weeks, giving the client an active outbound motion across two markets and a foundation for continued optimization.
- ● Live GTM motion launched in three weeks
● English and Spanish campaigns running across two markets
● Repeatable outbound process established for ongoing growth