How an HR tech platform doubled pipeline across the U.S. and Mexico
2x
Pipeline in 6 months
2
Markets
1
Team
Industry
HR technology
Region
United States + Mexico
Services
Outsourced SDRs, Appointment setting, Market expansion
Engagement
Ongoing, 5 months
The challenge
The HR technology company had an opportunity to grow across both the U.S. and Mexico, but running outbound across two markets created a coordination challenge. Different buyer expectations, messaging, and market dynamics meant the team needed to localize its approach without creating two separate sales operations.
The goal was to increase pipeline across both markets while keeping execution centralized and consistent. They needed a single team that could manage the differences between markets while maintaining a unified outbound process.
What we did
We built a cross-border outbound motion that allowed the same team to operate across the U.S. and Mexico while adapting targeting, messaging, and outreach to each market.
- ● Built market-specific ICPs and targeted prospect lists
● Developed messaging tailored to U.S. and Mexican buyers
● Launched coordinated outbound campaigns across both markets
● Managed prospecting, qualification, and appointment setting
Having one team manage both markets gave us the consistency we needed while still allowing the outreach to feel local.
Carlos Rivera, Director of Business Development
The results
The cross-border motion helped the client scale its pipeline across two markets without building separate outbound teams for each region.
- ● 2x pipeline growth within six months
● U.S. and Mexico managed by one team
● Repeatable cross-border outbound motion established